Entrepreneurship
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Book Overview
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.
Format:Paperback
Language:English
ISBN:0470450371
ISBN13:9780470450376
Release Date:October 2010
Publisher:Wiley
Length:632 Pages
Weight:2.25 lbs.
Dimensions:0.8" x 8.0" x 9.9"
Customer Reviews
5 ratings
good quality
Published by Thriftbooks.com User , 15 years ago
My book came in ahead of schedule and in plenty of time for the start of school. The book's quality was great, it was new and wrapped in plastic which kept it from getting damaged. I'd definitely order from this person again!
Entrepreneurship
Published by Thriftbooks.com User , 15 years ago
Good read. Contains a lot of useful information for anyone who is thinking about becoming an entrepreneur. Contains cases of various companies, some well-known, and explains the initiative the companies took in order to be very successful.
what a GEM
Published by Thriftbooks.com User , 16 years ago
I'm actually using this book right now for one of my classes. Normally I don't read my text books, i just kinda reference them. But this book is just gold. The case studies are the best. We get to see first hand what entrepreneurs go though and all the challenges that may come up. It's a great reality check. I'm not finished with it yet, but at this rate, I WANT to finish it, even though it's not required for class. If you're new to entrepreneurship, but you know you HAVE to control your own financial destiny. This book is a must.
Entrepeneurship
Published by Thriftbooks.com User , 16 years ago
One of the best books I had in College. The case studies in the text were extremely helpful. I would recommend the book to any budding entrepreneur or business major.
Don't leave home without it!
Published by Thriftbooks.com User , 17 years ago
Hey fellow Entrepreneurs.....This book is our Bible, Old and New Testament both. It presents an owners' perspective, a strategic "big picture" perspective on starting a new business venture. William Bygrave and Andrew Zacharakis,the authors, write like they are our coaches who want us to succeed. If you truly want to transform your business dream into a successful enterprise put this playbook into action. They wrote it for us. Buy it and use it. Break a leg!
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