Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing)

By Arch G. Woodside

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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Format:Hardcover

Language:English

ISBN:0762308699

ISBN13:9780762308699

Release Date:August 2002

Publisher:Jai Press Inc.

Length:236 Pages

Weight:1.12 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Medical Medical Books Science Science & Math Science & Scientists Science & Technology

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing)

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