DK Essential Managers: Effective Public Relations

This little book is packed with important information any small business or nonprofit should be aware of and use. And its price is less than what you will pay for a movie matinee special on a Saturday afternoon. While this book is small and short (only 72 pages), it covers all the basics for (1) getting your business known by potential clients and customers, (2) enhancing your business' reputation, and (3) helping with damage control when your business faces a crisis or problem. The print inside the book is small, so there is lots covered on each page. The book includes four chapters: 1. Understanding Public Relations 2. Developing PR Skills 3. Working with the Media 4. Producing Publicity The chapters and pages are highly formatted in order to pack a lot of information into the book. There are many pictures and diagrams in the book so it is not a boring treatise on the basics of PR. If you are looking for a publication on PR that you plan to read in an afternoon laying in bed under an electric blanket while snow falls outdoors, then this book is probably not for you. However, if you are responsible for the PR aspect of your business' marketing program and you are in the process of putting together a written PR plan and implementing that plan, then definitely get this book. 5 stars!