The Essential McLuhan
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Book Overview
Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified."From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Format:Paperback
Language:English
ISBN:0465019951
ISBN13:9780465019953
Release Date:July 1996
Publisher:Basic Books
Length:416 Pages
Weight:1.28 lbs.
Dimensions:0.8" x 6.0" x 9.0"
Customer Reviews
3 ratings
McLuhan 101
Published by Thriftbooks.com User , 18 years ago
Measuring the impact of Marshall McLuhan on media studies is akin to measuring the impact of media on man. Modern man's entire scope of understanding is impacted by and funneled through media forms, and the field of media study is almost entirely funneled through the groundbreaking work of Marshall McLuhan. He may not be the least appreciated genius of the 20th century, but he is at least among the most niche-appreciated; for a man whose theories have practical, everyday applications for just about every human on the planet, he is rarely discussed outside the circle of communication and media students, academics, and researchers. That's where a compilation like this one can come in very handy. For the new McLuhan reader, this generous collection offers enlightening snippets from nearly all of his major works, as well as some informative profile pieces. It's a great introduction to McLuhan specifically, and to media studies in general, and should nicely pique the interest for further study.
THE Intro to McLuhan
Published by Thriftbooks.com User , 23 years ago
I trust this is the one compiled by his son Eric.Anyway, this book seems to read like McLuhan always wanted it: short, digestible bursts of prose.The Playboy Interview is fantastic. I always generally enjoyed McLuhan in a dialog scenario more than his writings, though his writings definitely tend to have more moving moments of clarity and epiphany.
Understanding McLuhan is essential to understanding media
Published by Thriftbooks.com User , 27 years ago
McLuhan was not the first to open up the field of media study with the focus on the media rather than content. But he was the first to see that ALL human artifacts create their own context of effects, and McLuhan remains unsurpassed in the breadth and depth of his understanding. No field of human endeavor goes unaffected by media environments, and this generous collection is well suited to the serious inquirer, whether new to McLuhan or revisiting him with the onset of the latest manifestations of the electronic age--the web and internet
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