Essentials of Advertising Strategy

by Don E. Schultz

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Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:084423527X

ISBN13:9780844235271

Release Date:January 1781

Publisher:McGraw-Hill/Contemporary

Length:155 Pages

Weight:1.25 lbs.

Dimensions:0.7" x 7.3" x 10.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Education & Reference Marketing Marketing & Sales Politics & Social Sciences Popular Economics

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Essentials of Advertising Strategy

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