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Essentials of Marketing Research [With Access Code]
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Book Overview
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions.... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1133190642
ISBN13:9781133190646
Release Date:February 2012
Publisher:South Western Educational Publishing
Length:452 Pages
Weight:2.25 lbs.
Dimensions:0.8" x 8.4" x 10.8"
Customer Reviews
4 ratings
Marketing Research book review
Published by Thriftbooks.com User , 15 years ago
The book arrived on time and in the condition specified, plus it was a lot cheaper than going through the university book store.
Essentials Marketing
Published by Thriftbooks.com User , 15 years ago
My son got this for college, he saved a ton of money getting this book from you instead of the college book store.
Quick shipping, would use again
Published by Thriftbooks.com User , 16 years ago
I needed the text book within 5 days, this seller had it to me in 3. I would buy from this seller again.
Highly Recommended for Business & Marketing Students
Published by Thriftbooks.com User , 25 years ago
This first edition of Essentials of Marketing Research is written by Professor William G. Zikmund of Oklahoma State University, author of the best-selling Exploring Marketing Research (now in seventh edition) and Business Research Methods (now in sixth edition).Shorter than Exploring Marketing Research, it nevertheless presents a lively picture of contemporary marketing research. Its emphasis on practical applications gives business and marketing students a basic understanding of the scope of marketing research.The result is not a dry, technical and analytical treatment of advanced data analysis or statistical techniques but an accurate presentation of the "big picture" of marketing research as a dynamic, creative and enjoyable pursuit.
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