Essentials of Retailing

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Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.

Format:Paperback

Language:English

ISBN:0256163480

ISBN13:9780256163483

Release Date:January 1996

Publisher:Irwin Professional Publishing

Length:466 Pages

Weight:2.28 lbs.

Related Subjects

Business Business & Investing

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Essentials of Retailing

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