Ethnography is one of the principal methods of qualitative research and has a long-established tradition of use in the social sciences. However, the literature on ethnography has become a battleground as ethnography is attacked from within and without the qualitative tradition. Post-modern critics attack the methodological status of ethnography and challenge the importance of its representations of reality, and others argue that globalization narrows its application as localism disappears. This volume provides a robust defence of this research method and establishes its continued relevance in the social sciences. It sets out the competing methodological bases of ethnography and details its different uses as a research method. The author offers guidelines for good practice in the research process, as well as advice on the analysis, interpretation and presentation of ethnographic data.
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