Evaluation of the Effect of Consumer Goods Advertisement
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This book is a study which is an analysis of the effect of consumer goods advertisement. A study of MTN Nigeria was able to project a lot of issues confronting messages of advertisement and the power the messages carry to sale her product. The study first of all established that people are aware of the product and the product is made known through the advertisement that is usually portrayed on the media. The study established also that the language adopted by MTN advertisement is very powerful and they make a lot of meaning in persuading consumers.
Format:Paperback
Language:English
ISBN:6208170125
ISBN13:9786208170127
Release Date:September 2024
Publisher:LAP Lambert Academic Publishing
Length:64 Pages
Weight:0.23 lbs.
Dimensions:0.1" x 6.0" x 9.0"
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