Everyone's a Critic: Winning Customers in a Review-Driven World
No Customer Reviews
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
Format:Hardcover
Language:English
ISBN:1591846382
ISBN13:9781591846383
Release Date:October 2014
Publisher:Portfolio
Length:246 Pages
Weight:1.00 lbs.
Dimensions:1.1" x 6.3" x 9.1"
Age Range:18 years and up
Grade Range:Grade 12 and higher
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