Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
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Put digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.
Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.
Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategiesThe Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
Format:Hardcover
Language:English
ISBN:0470651709
ISBN13:9780470651704
Release Date:March 2011
Publisher:Wiley
Length:272 Pages
Weight:1.05 lbs.
Dimensions:1.0" x 6.3" x 9.1"
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