Expert Systems in Tourism Marketing
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This text presents developments, applications and key managerial implications related to the utilization of expert and knowledge-based systems in tourism marketing. Key areas covered include: artificial intelligence and expert systems; computers and management decision-making processes; the use of expert systems in tourism and marketing; strategic marketing decisions in tourism; and trends and future developments. The predominant focus is on looking at how expert systems in tourism marketing practice are being applied, covering tourism planning, destination development, site locator analysis, competitive positioning strategy, foreign market assessment and promotion budget allocation. Developing conceptual frameworks for analysis and offering theoretical insights, this work should be of use to researchers interested in learning more about this important area.
Format:Paperback
Language:English
ISBN:0415093163
ISBN13:9780415093163
Release Date:January 1996
Publisher:Routledge
Length:214 Pages
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