EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as... This description may be from another edition of this product.
I am very satisfied with my book. Very good condition, and the customer service provided by the seller was great. She answered all my e-mails promptly, and the shipping was fast. Thanks!
MBA textbook
Published by Thriftbooks.com User , 18 years ago
I used this textbook for an MBA Marketing Research class. Very useful complementary textbook.
Excellent General Marketing Research Text
Published by Thriftbooks.com User , 21 years ago
I am an MBA/Graduate Marketing Research adjunct professor at Lindenwood University in St. Louis, MO and I am currently using this text for my class. The students find it very accessible, even for non-researchers, and easy to read. I find that it flows very well and makes good use of real-world examples. The only criticism is that there could be even more real-world cases and examples and some interactive projects that could better allow students to have a more hands-on learning experience. This text is very good overall, but I am needing to supplement the class with some outside real-world projects.
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