With the founding of the New York Herald in 1835, James Gordon Bennett began what was to become the most successful and widely circulated newspaper of mid-nineteenth-century America. He did not invent the cheap popular newspaper, but his innovations--a combination of sensationalism, technological improvements, and comprehensive news coverage--made the Herald the prototype of modern journalism and the best newspaper of its time. Subsequent yellow journalists like Joseph Pulitzer and William Randolph Hearst merely carried Bennett's techniques to new heights--or depths.
Bennett championed the masses and created a newspaper for them. Priced cheaply enough for most New Yorkers to afford, the Herald served up information that was useful, educational, and entertaining. Articles covered the whole range of human activity--sex, crime, tragedy, medicine, religion, culture.