Introduction; Geoff Moore.- Part 1 Economic development, wealth creation and Africa.- The Bottom Billion and what we can do to help; Paul Collier.- A rich concept of wealth creation. Beyond profit maximisation and adding value; Georges Enderle.- Cultural values, economic growth and development; Symphorien Ntibagirirwa.- Black economic empowerment and the post-apartheid South African quest for the domestication of western capitalism; Munyaradzi Murove.- Ethical sourcing and moral responsibility in global business: is 'the common good' the missing factor? The case of the cut flower industry in Kenya Christine Gichure.- Part 2 Fairness in International Trade - a global perspective.- Fair global trade: a perspective from Africa; Piet Naude.- Fairness in international trade and investment: Latin America challenges; Elio Ferrato and Maria Cecilia Coutinho de Arruda.- Fairness in international trade and business ethics: a Japanese perspective; Iwao Taka.- Fairness in international trade and investment: North American perspectives; Frederick Bird, Thomas Vance and Peter Woolstencroft.- Fairness in international trade: the case of economic partnership agreements; Geoff Moore
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