99% Inspiration: Tips, Tales & Techniques for Liberating Your Business Creativity

I admit, I'm a technogeek, and I wondered if a book over a decade old could really teach me anything new about business creativity. If the book is Bryan W. Mattimore's 99% Inspiration: Tips, Tales & Techniques for Liberating Your Business Creativity, the answer to my question is yes, it can teach me something. A lot, in fact. Bryan Mattimore is a creativity consultant. While to me "creativity consulting" conjures images... Read Full Review

As a colleague of Brian's, I'm always looking for things to criticize. But in Mattimore's case, I must say that I can't find fault with his work. This is a superb book, and my suggestion to you is buy and enjoy it. This is truly one of the better books on the market.

Bryan Mattimore presented processes that have fueled my consulting practice. I find myself flipping through all my downturned pages whenever I need creative thoughts or whenever I need a creative approach to almost any situation. This is simply a great reference book.

Mattimore gives us a readable overview of both theory and technique. Breezy style, not bogged down in rhetoric and faddish tricks as other management books often are. He explores the techniques used by proven creative-types, famous and not-so-famous. The results count, and his examples and personal experiences prove the methodologies. Readers of similar books may have seen or heard some of the stories elsewhere, but there's... Read Full Review