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Business & Investing Books > Marketing & Sales Books
Paperback Film & Video Marketing Book
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ISBN: 0941188051

ISBN13: 9780941188050

Film & Video Marketing

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Format: Paperback

Condition: Very Good

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Book Overview

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics covered: Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

Related Subjects

Arts, Music & Photography Business Business & Investing Economics Humor & Entertainment Industries & Professions Marketing Marketing & Sales Movies Performing Arts Sports & Entertainment

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