"When you think of accounting, you probably don't think of sports. So why do we have a photo of surfboards on our cover? It's because this image represents active learning that's best accomplished through full engagement, commitment, and practice. Through the integrated learning experience with the text and online course materials, Financial & Managerial Accounting, Fifth Edition, takes the same approach many coaches do, by helping students not only master key concepts first but understand why they're important. In this way, students appreciate the importance of accounting basics and develop a solid foundation of knowledge. This leads to better student retention and sets them up for success in future careers"--
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