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Paperback Financial Aspects of Marketing Book
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ISBN: 0333637828

ISBN13: 9780333637821

Financial Aspects of Marketing

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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

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Format: Paperback

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We receive fewer than 1 copy every 6 months.

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Business Business & Investing Economics

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