Focus Groups: A Practical Guide for Applied Research
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Book Overview
Focus Group: A Practical Guide for Applied Research
was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:- Vignettes
drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.- Designing questions
for asking effective questions to draw out a group and how to refine them based on the group′s responses.- Collaborative Approach
updated to address the latest ways to implement the empowerment and action research.- Budgeting
how to more effectively budget for a focus group- Coding
how to more effectively use existing software packages to code and analyze the results of a focus group.Format:Paperback
Language:English
ISBN:0761920714
ISBN13:9780761920717
Release Date:April 2000
Publisher:Sage Publications, Inc
Length:320 Pages
Weight:1.26 lbs.
Dimensions:0.7" x 7.0" x 9.0"
Customer Reviews
5 ratings
No unpleasant surprises here!
Published by Thriftbooks.com User , 14 years ago
I received my item within the time indicated and the book was in great shape. If the transactions continued to go as smoothly as this one, I would definitely buy from this seller again! I'm satisfied with the product, price, and timeliness of receiving my product.
Excellent Book
Published by Thriftbooks.com User , 15 years ago
I purchased this book prior to taking a class on focus groups with the authors. I found the book was written in a manner that was both clear and informative. Information in the book provides the necessary background and detail to understand focus groups. The authors are experienced moderators with many jewels of wisdom to share which are found in this book. This one is a keeper!
Helpful
Published by Thriftbooks.com User , 21 years ago
As explained in the acknowledgements, this book grew out of research projects of the authors. It seeks to explain how one draws valid meaning from qualitative data. The focus of the book, as a consequence, is analysis. The authors see themselves as logical positivists. Three components of analysis are: data reduction, data display, and conclusion drawing/verification.Like a large number of other scholars, they see compatibility between qualitative and quantitative research. They contend that "qualitative research can be outright 'confirmatory.'"This book covers the basics of doing a qualitataive study. It is a helpful reference to use for experienced researchers as well as an excellent introduction for beginners.
User friendly - not research friendly
Published by Thriftbooks.com User , 24 years ago
This book contains a great deal of information about conducting focus groups and is very easy to use; however, the format is far too simplistic. Focus groups are a research technique; this book takes the approach of "so easy even a child could do it." Although it is filled with information and guidelines about appropriate techniques and uses for data, the lighthearted format undermines the serious nature of data collection and analysis. The second edition was much better as a comprehensive guide to focus groups that maintained some research integrity.Incidentally, I suspect that Paladin Red actually reviewed the second edition. The third edition does not contain appendices after each chapter - another unfortunate loss from the earlier edition.
A superb research guide!
Published by Thriftbooks.com User , 24 years ago
Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner researchers such as myself. I borrowed this book from the library for a summer marketing research job and it was all I needed for the focus group portion. Recommended to me by my marketing prof, I in turn highly recommend it!
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