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Book Overview
Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.
Format:Paperback
Language:English
ISBN:0803933908
ISBN13:9780803933903
Release Date:August 1990
Publisher:Sage Publications, Inc
Length:160 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 5.0" x 8.0"
Customer Reviews
1 rating
Focus Groups-Text
Published by Thriftbooks.com User , 17 years ago
The order arrived in a very timely fashion. The book is a good overview of focus group methodology. Thank you.
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