Foreign Advertising in China

by Jian Wang

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Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.

Format:Hardcover

Language:English

ISBN:0813818281

ISBN13:9780813818283

Release Date:August 2000

Publisher:Wiley-Blackwell

Length:176 Pages

Weight:0.80 lbs.

Dimensions:0.6" x 6.2" x 9.3"

Related Subjects

Business Business & Investing Economics

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