Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)
Select Format
Select Condition 
Book Overview
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.
How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:
target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation.The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Related Subjects
Behavioral Sciences Business Business & Investing Conservation Earth Sciences Economics Environmental Economics Environmental Policy Environmental Science Green Business Marketing Marketing & Sales Nature & Ecology Politics & Government Politics & Social Sciences Popular Economics Science & Math TechnologyCustomer Reviews
Excellent Resorce.
The Community-Based Social Marketing Primer
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
