This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0273655329
ISBN13:9780273655329
Release Date:January 2003
Publisher:Financial Times Prentice Hall (a Pearson Educ
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