Foundations of Business

Name: Foundations of Business Textbook
Item: Foundations of Business
Rating: 5
Author: Thriftbooks.com User

by William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Book Overview

FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.

Format:Paperback

Language:English

ISBN:1285193946

ISBN13:9781285193946

Release Date:January 2014

Publisher:Cengage Learning

Length:544 Pages

Weight:2.42 lbs.

Dimensions:0.9" x 8.5" x 10.8"

Related Subjects

Financial Management Marketing Strategies Business Business & Finance Business & Investing Economics Education Education & Reference Instruction Methods Management

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