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What if a corporation decided to market for significance rather than for success? Instead of branding their name on a stadium they chose to sponsor a struggling third-world nation? It happens and for the next twenty years, Kwetu, an East African nation is known as "Kwetu, a Nation Sponsored by Titan". Kweto faces its challenges while attempting to gain its freedom from the grips of an evil dictator who has committed crimes against humanity. Two families play a significant role in bringing freedom to this country. An international corporation known as "Titan" takes a paradigm shift in marketing that involves this small African country. It's innovative thinking rescues this struggling nation from collapse. Titan also signs a lucrative sponsorship with a son of one of these families as he becomes a world class marathoner. A father of one of these families risks all to save the people that live in his province.
Format:Paperback
Language:English
ISBN:147767425X
ISBN13:9781477674253
Release Date:May 2013
Publisher:CreateSpace Independent Publishing Platform
Length:258 Pages
Weight:1.00 lbs.
Dimensions:9.0" x 0.6" x 6.0"
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