Franchising Globally: Innovation, Learning and Imitation
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Book Overview
PART I: FRANCHISING APPROACHES AND FRAMEWORKS Franchising In Emerging Markets; D.Welsh & C.Falbe Franchising as an Entrepreneurial Form of Business; M.Sardy Internationalization of Franchising; L.Ni & R.Wang Clustering For International Market Selection; A.Shoham PART II: AREA STUDIES OF FRANCHISING Franchising in Italy; D.Vianneli Franchising in Morocco; R.Alami Franchising in Croatia; M.Alpeza & A.Erceg Microfranchising in Less Developed Countries; M.Munoz & M.C.Mitchel PART III: INTERNATIONAL FRANCHISING CASES Ruth's Chris Franchises Expand Internationally; A.Kupetz International Franchising at Best Western; G.Cliquet, M.C.Mitchel & R.Perrigot San Francisco Coffee House Opens in Croatia; M.Alpeza & A.Erceg Athlete's Foot Master Franchisee in China Final Reflections
Format:Paperback
Language:English
ISBN:1349315443
ISBN13:9781349315444
Release Date:March 2010
Publisher:Palgrave MacMillan
Length:253 Pages
Weight:0.85 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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