The fifth volume in Chronicle's Art Deco design series, French Modern is a sophisticated celebration of this exceedingly popular design period. As the birthplace of Art Deco, France offers a unique perspective on this extraordinary artistic movement. From fashion and wine to culture and industry, all aspects of French life in the '20s and '30s are displayed and interpreted in this rich compendium of highly stylized designs, including magazines, posters, brochures, and retail packages. Stunningly illustrated with a wealth of original artifacts, some never before seen in the United States, this affordably priced and exquisitely designed book will be an essential acquisition for collectors and designers alike.
This is another first-rate collection of deco commercial art that you wouldn't see elsewhere, and it proves that graphic design was in a kind of golden age at the time. The work here is rich and appealing, as in all the books of the series, and if you're a designer, you'll find it very inspiring as well, and a handy reference tool.The book itself is a fairly small paperback, though very nicely printed on glossy paper. The work inside this and other volumes in the series certainly justifies a larger, hardcover treatment.
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