From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by Peter Lorange and Jimmi Rembiszewski

No Customer Reviews

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1138279390

ISBN13:9781138279391

Release Date:November 2016

Publisher:Routledge

Length:174 Pages

Weight:0.64 lbs.

Dimensions:0.4" x 6.7" x 9.6"

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

From Great to Gone: Why FMCG Companies are Losing the Race for Customers

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us