From Tin Soldiers to Russian Dolls: Creating Added Value Through Services

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The tin soldiers of the title reflect the product-focused attitudes and systems of companies up until the late 1980s. The Russian doll image reflects the new customer-focused company which sees its people, processes and markets as a whole, made up of interconnected and interdependent parts.

Format:Hardcover

Language:English

ISBN:0750609745

ISBN13:9780750609746

Release Date:January 1993

Publisher:Butterworth-Heinemann

Length:256 Pages

Related Subjects

Business Business & Investing

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From Tin Soldiers to Russian Dolls: Creating Added Value Through Services

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