With this book, fundraising mistakes are a thing of the past. Or rather, there's no excuse for making a serious mistake anymore. If you blunder from now on, it's simply evidence you haven't read Kay... This description may be from another edition of this product.
My board read this book and it opened their eyes IMMEDIATELY to a slew of mistakes we've been making as far as raising money is concerned. It's a quick read, easy to understand, and digestible even for those new to fundraising.
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