Generation Zalpha: Connecting with the Next Micro-Generation
No Customer Reviews
Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of childrenAbout the experience of future consumersInsight into the success factors of new marketing and communication techniquesGenerational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitization on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
Format:Paperback
Language:English
ISBN:9401463794
ISBN13:9789401463799
Release Date:March 2024
Publisher:Lannoo Publishers
Length:143 Pages
Weight:0.65 lbs.
Dimensions:0.6" x 6.6" x 9.4"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
