Getting It Right the Second Time
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Book Overview
For some of the world's leading products and brands, this has been the key to success. It is hard to believe that Pepsi-Cola went bankrupt three times - that Marlboro, now the world's leading... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0201550822
ISBN13:9780201550825
Release Date:January 1990
Publisher:Da Capo Press
Length:270 Pages
Weight:1.30 lbs.
Dimensions:1.1" x 6.4" x 9.5"
Customer Reviews
1 rating
Very enjoyable stories that highlight marketing concepts
Published by Thriftbooks.com User , 25 years ago
This is one of the best marketing books I have ever read. Why is it out of print? Does anyone know where I can find a copy (or several)???
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