Global Latinas: Latin America's Emerging Multinationals

by Lourdes Casanova

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Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas - long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' - beyond privatization Chapter 3: Mexico's Global Latinas - betting on the US? Chapter 4: Business model innovation in Latin America - making the unusual usual Chapter 5: Latin America as a brand - hard sell and soft sell Chapter 6: Asia's challenge to Latin America - cooperation and competition Chapter 7: From Global Latina to corporate citizen - is inequality a business issue? Conclusion: Global Latinas and Globalization 3.0 Appendix Endnotes References Index

Format:Paperback

Language:English

ISBN:1349305464

ISBN13:9781349305469

Release Date:February 2009

Publisher:Palgrave MacMillan

Length:221 Pages

Weight:0.74 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Global Latinas: Latin America's Emerging Multinationals

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