Global Marketing Management: Acasebook

by John A. Quelch, Christopher A. Bartlett, Robert D. Buzzell

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GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0324322844

ISBN13:9780324322842

Release Date:March 2005

Publisher:Cengage Learning

Length:680 Pages

Weight:0.60 lbs.

Dimensions:1.0" x 8.1" x 9.2"

Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Education & Reference Exports & Imports Global International International Business Management Management & Leadership Marketing Multilevel

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Global Marketing Management: Acasebook

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