Google Analytics 2.0
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Book Overview
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS : Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
Format:Paperback
Language:English
ISBN:047017501X
ISBN13:9780470175019
Release Date:August 2007
Publisher:John Wiley & Sons
Length:318 Pages
Weight:1.15 lbs.
Dimensions:0.7" x 7.4" x 9.2"
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