Everything about the conception and creation of Rockefeller Center was outsized and wildly improbable. Launched in the teeth of the Depression, the most ambitious construction project since the Pyramids was the unintended result of a philanthropic gesture gone awry. But when it was finished, John D. Rockefeller Jr.'s accidental adventure redefined the very nature of an American city. In this hugely appealing book, Daniel Okrent weaves together the themes of money, politics, art, architecture, business, and society to tell the story of the majestic suite of buildings that came to dominate the heart of midtown Manhattan and with it, for a time, the heart of the world. Richly detailed, frequently surprising, and consistently entertaining, Great Fortune brings this compelling saga to vivid life. At the center of Daniel Okrent's riveting story are four remarkable individuals: John D. Rockefeller Jr., the timid son of the world's richest man, whose greatest accomplishment was a venture he never intended; his son Nelson, who before the age of twenty-five demonstrated his talent, his charm, and his ruthless ambition, shoving aside his older brother and an all-star roster of professionals to take control of this enormous enterprise; the rude, vain, and dazzlingly creative real estate genius John R. Todd, who could make an architect whimper in pain; and Raymond Hood, a scamp, a provocateur, a drinker -- and the greatest skyscraper designer America has ever known. The supporting cast is just as compelling, an improbable Who's Who of a glamorous age. Mrs. Cornelius Vanderbilt III complains about the noise of jackhammers (and fears the coming revolution) while Benito Mussolini negotiates a lease. Arturo Toscanini becomes one of the most famous men in America a few floors away from a nondescript office given over to the most effective military intelligence operation in modern history. Lewis Mumford attacks the Center as an urban disaster ("mediocrity seen through a magnifying glass") while Georgia O'Keeffe, charged with creating a mural for one of the walls, is brutalized by her husband, Alfred Stieglitz. The famous story of another painting -- the fresco commissioned from the Mexican Communist Diego Rivera and later destroyed -- takes on new meaning through several startling details never before revealed, the product of Okrent's groundbreaking research. Gamblers and bootleggers, painters and promoters, downtown bankers and uptown lawyers, tycoons and dancing girls (the surprising and often hilarious story of the Rockettes and Radio City Music Hall could make a book on its own) -- they are all characters in an epic tale that is nothing less than a time traveler's thrilling journey to New York between the wars. Great Fortune is a landmark book about an American landmark. Book jacket.
A Page Turner Full of Fascinating Characters and Stories
Published by Thriftbooks.com User , 18 years ago
This lively narrative history is full of fascinating characters and stories. The humbly powerful John D., Jr. (who financed it), the Victorian president of Columbia (who leased the land), Nelson Rockefeller (who took over command of it), and the extraordinary team of builders and architects who designed and built it--they and many others truly come to life. How do you build a vast commercial center in the depths of the Depression? How do you rent out the space? How does it become more than a collection of office buildings and turn in one of the world's great tourist attractions, and a symbol of NYC as the world's modern commercial capital? Okrent tells us with wit, with sympathy and admiration, but without sparing some of the gory details. A great choice for anyone who enjoys reading about business enterprise, architecture and design , the Rockefellers--or about the central character in the tale, the city of New York.
A Great Book
Published by Thriftbooks.com User , 21 years ago
GREAT FORTUNE is even better than its best reviews suggest. Its understanding of society and social history, of architecture and architectural history, its authority of research and elegance of style--its sheer fun!--make GREAT FORTUNE that rarity among modern books: a work one can read and read again. Okrent's portrait of the great Raymond Hood is alone worth the price of the book.
Remember Tracy Kidder?
Published by Thriftbooks.com User , 21 years ago
Daniel Okrent takes his little theme - which involves the whole history of American real estate development, big business, big law, big oil, the growth of the 20th century American university, the Depression, the New Deal, the growth of New York City, the twentieth century transformation of architecture, the clash of egos, the history of American theatre and more - and yet, despite this narrow focus, makes it even more interesting, absorbing and thrilling than Tracy Kidder's epic of building a single family dwelling in HOUSE.
Vivid Rendering of Rock Center's Formative Years
Published by Thriftbooks.com User , 21 years ago
Daniel Okrent has produced a vividly rendered account of Rockefeller Center's formative years. This is a superb book, destined to the the definitive standard on its subject, that will appeal strongly to readers with a wide variety of tastes and interests. Seven decades removed from the event -- with Rock Center holding such an iconic place in the Manhattan skyline -- this reader was especially struck by Rock Center's seemingly star-crossed beginnings: its architecture universally excoriated (Lewis Mumford being among the most vociferous early critics, until suddenly and inexplicably reversing course); opening night at Radio City Music Hall an unmitigated flop; the sparsely-trafficked retail concourse derided as "the catacombs;" a controversial Diego Rivera mural providing a public relations black-eye, etc. With its leasing program stalled in the Depression-ravaged economy, the Rockefellers desperately slashed office rents from $4 to $1 per sq ft, under-cutting the market. Their tactic of buying-out the existing leases of companies being courted to lease space at the Center -- not uncommon in today's marketplace -- drew the opprobrium of rival property owners, including a lawsuit from August Heckscher (whose grandson would go on to be a high profile Parks Commissioner). "Great Fortune" is laden with rich anecdotes and compelling, larger-than-life characters like the mercurial John R. Todd (managing agent and construction manager and grandfather to the future New Jersey Governor, Christine Todd-Whitman); the lead architect with a penchant for fast living, Raymond Hood, and, of course, John D. Rockefeller, Jr. and his ambitious second son, Nelson, first among equals of the Rockefeller's third generation.Okrent is a gifted wordsmith (it's not suprising that the New York Times just named him its new ombudsman) who's penned an entertaining, fast-paced narrative. Anyone even remotely curious about New York City and its history will be held in thrall from cover to cover. Recommended.
Robert Caro Minus the Boring Bits
Published by Thriftbooks.com User , 21 years ago
Absolutely terrific! An absorbing look at the social and cultural history of New York in the first half of the 20th Century, told through the prism of the greatest construction project in American history. I figured it would be good, because I've read the guy's baseball stuff before, but I didn't figure it would be this good.Wonderfully anecdotal, seriously scholarly, ujtterly captivating. And you don't have to be a New Yorker to be bowled over!
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