Growing Business Innovation: Creating, Marketing and Monetising IP
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Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets. In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented. The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.
Format:Paperback
Language:English
ISBN:1787198936
ISBN13:9781787198937
Release Date:May 2018
Publisher:Legend Business
Length:250 Pages
Weight:1.15 lbs.
Dimensions:0.6" x 7.4" x 9.6"
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