Growth Marketing: Harnessing the Combined Power of Branding and User-Generated Content
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Marketing strategist, Consol Efomi, unpacks today's most powerful marketing elements - and how they can dramatically improve the effectiveness of your marketing.'Growth Marketing' provides readers with the ultimate competitive advantage, revealing how today's consumers want to be approached; principles that all consumers respond to; the real reasons why customers make purchases; why they engage with your brand; what makes them loyal to you; and why all these things make them willing to pay a premium price.The book shows readers how marketing philosophy has changed over the years and how branding and user-generated content now work together for effective Growth Marketing.Whether you are the owner of a small business, marketing director of a multibillion dollar company, a politician running for office, or a celebrity on the rise, Growth Marketing will forever transform the way you market yourself. You'll think more deeply about how you start new projects; the way you talk about your brand; the strategies you use; and the unique set of values you bring to your customers.
Format:Paperback
Language:English
ISBN:1070147109
ISBN13:9781070147109
Release Date:May 2019
Publisher:Independently Published
Length:106 Pages
Weight:0.37 lbs.
Dimensions:0.3" x 6.0" x 9.0"
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