Guerrilla Financing CL
Aimed at people who wish to purchase or start their own businesses, as well as those who need additional money to operate or expand, this book describes traditional and alternative sources of funding for small and medium-sized concerns. It is based on the guerrilla strategies devised by Jay Levinson in Guerrilla Marketing and Guerrilla Marketing Attack. Here, his co-author has assembled a four-step plan for finding a category of financing, finding a source within the category, presenting the proposal in a way to influence lenders and negotiating superior financing terms. The book also contains information, including addresses and telephone numbers, on banks, government sources, partnerships, venture capital and such topics as equipment financing, agricultural financing and private financing.
Format:Hardcover
Language:English
ISBN:0395522633
ISBN13:9780395522639
Release Date:January 1991
Publisher:Houghton Mifflin
Length:343 Pages
Weight:1.52 lbs.
Dimensions:1.2" x 6.3" x 9.4"
Customer Reviews
5 ratings
Very Good Book, Though it May be somewhat Outdated
Published by Thriftbooks.com User , 22 years ago
I bought this book about ten years ago and it helped spawn ideas to help purchase a business. When I bought the book, I was able to find some immediate ideas. However, the key takeaway from the book is that you must be creative sometimes in order to overcome financing obstacles. Today, most of the techniques may seem simplistic, but the core idea of being creative remains the same. If you are looking for ideas to follow, hire a consultant or accountant. If you are looking for ideas to jumpstart your thinking about financing problems, read this book, jot down techniques that draw your interest and think about how they can be used today.
"You've Got Bucks!"
Published by Thriftbooks.com User , 25 years ago
Saw this from the LassoBucks.com site which is the biggest, or one of the biggest, online bartering sites for small-business. They are suggesting ways to really bootstrap your business with their site and with books like these!
Over the past 5 years I have used these ideas successfully
Published by Thriftbooks.com User , 25 years ago
I bought this book in 1992 as I was starting out on my own again - after closing a business down. This meant money was very difficult to obtain. The various ideas in this book have proven invaluable in funding my business efforts. It retains pride of place in my library - although my copy is well used by now.
great book, lots of financing ideas
Published by Thriftbooks.com User , 27 years ago
I purchased this book and read it front to back. I put an ad in the Ft. Lauderdale Sun-Sentinel newspaper for an investor with startup capital for my business. I got immediate results. The first call has provided me with $200k working capital. Plus I must have received anoyher 10 calls after that
surprisingly informative source for deciphering VC runes
Published by Thriftbooks.com User , 27 years ago
Not the in-your-face simian assault the title may suggest. Instead this book does much to unravel the mysterious threads of venture finance. Nomenclature and process are explained along with many creative strategies that empower the entrepreneur in his quest for funds. A good read for the professional venture capitalist too, if only to put their view from the pedestal in better perspective
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