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Hardcover Hallmark Tourist Events: Impacts, Management and Planning Book
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ISBN: 0471946133

ISBN13: 9780471946137

Hallmark Tourist Events: Impacts, Management and Planning

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A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.

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Format: Hardcover

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