Handbook of Crm
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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
* Vignettes and full cases from major businesses internationally
* Definitive references and notes to further sources of information on every aspect of CRM
* Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Format:Hardcover
Language:English
ISBN:0750664371
ISBN13:9780750664370
Release Date:October 2005
Publisher:Routledge
Length:458 Pages
Weight:1.70 lbs.
Dimensions:1.2" x 6.4" x 9.5"
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