Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
(Part of the HBR's 10 Must Reads Series)
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Book Overview
Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really in Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
Format:Paperback
Language:English
ISBN:1422189880
ISBN13:9781422189887
Release Date:April 2013
Publisher:Harvard Business Review Press
Length:224 Pages
Weight:0.58 lbs.
Dimensions:0.8" x 5.4" x 8.1"
Related Subjects
Business Business & Investing Decision Making Economics Sports & Outdoors Sports & RecreationCustomer Reviews
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