Healthcare Strategy: In Pursuit of Competitive Advantage

by Roice D. Luke

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Book Overview

With a focus on the five P's of competitive advantage--power, position, pace, potential, performance--this text selectively applies and adapts the concepts and methods of strategy analysis to the unique constraints and realities of the healthcare industry. It also discusses how to access market structure, an activity that is critically important in today's competitive enviornment. Instructor Resources: Chapter-specific teaching tips, study questions, and PowerPoint slides. To see a sample, click the link in the right-hand navigation bar.

Format:Paperback

Language:English

ISBN:1567932150

ISBN13:9781567932157

Release Date:December 2003

Publisher:Health Administration Press

Length:286 Pages

Weight:1.20 lbs.

Dimensions:0.7" x 5.9" x 8.8"

Related Subjects

Administration & Medicine Economics Administration & Policy Health Care Delivery Health Policy Hospital Administration Hospital Administration & Care Marketing Marketing & Sales Medical Medical Books

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Healthcare Strategy: In Pursuit of Competitive Advantage

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