Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Select Format
Select Condition 
Book Overview
More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment.
Format:Hardcover
Language:English
ISBN:0875842410
ISBN13:9780875842417
Release Date:January 1990
Publisher:Harvard Business Review Press
Length:294 Pages
Weight:1.65 lbs.
Dimensions:1.0" x 6.5" x 9.5"
Customer Reviews
1 rating
A superb resource that goes far beyond marketing
Published by Thriftbooks.com User , 23 years ago
For anyone interested in conducting research that will be used, this is an absolutely essential resource. A lot of claptrap has been written about knowledge use. In contrast, this is an extremely solid, scientific, helpful volume.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
