Fifty years ago One-Dimensional Man presented Herbert Marcuse's powerful new way of understanding U.S. culture. It was Marcuse who in particular called out this nation's tendencies toward the manipulation and indoctrination of the public mind, and challenged the total administration and closing of its cultural and political worlds. In so doing, the life and theory of Herbert Marcuse has led to what I call a "deprovincialization" of social science and a recovery of philosophy within much of U.S. higher education. Provincialism is a logical fallacy: the tendency to see things only from the point of view of those in charge of our immediate in-groups. This generates an easy, and ultimately specious, loyalty to the local. Marcuse counterposed a cogent multidimensional, proto-multicultural, and Marxist social analysis to the essentially single-dimensional Anglo-American view of the world. Marcuse's efforts aimed at liberating theory from its ascendant forms in the American academy, i.e., the false concreteness of what was becoming its customary empiricism, instrumentalism, and linguistic analysis. His recovery of a broader notion of rationality oriented philosophy anew to genuine societal problems and the amelioration of human suffering.
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