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Herd: How to Change Mass Behaviour by Harnessin...
by Mark Earls
Edition Description
"...fascinating. Like Malcolm Gladwell on speed." "HERD is a rare thing: a book that transforms the reader's perception of how the world works". "This book is a must. Once you have read...
--THE GUARDIAN
--Matthew D'Ancona, THE SPECTATOR
Edition Details
Format:Paperback
Language:English
ISBN:0470744596
Format: Paperback
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Herd: How to Change Mass Behaviour by Harnessin...
by Mark Earls
Edition Description
Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims...
Edition Details
Format:Hardcover
Language:English
ISBN:0470060360
Format: Hardcover
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5.39
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