A book on why, when and how social selling degenerated into anti-social selling; sections on "how to fail" and "how to succeed". Chapter headings include "At least buy me a drink first", Empty gestures make most noise", "I'm an expert, honest", "Only Stalin could say this" and "Are you in the right job?" A humorous exploration of how not to sell, complete with a wealth of cringe-makingly awful real-world illustrations and a set of useful pointers for how to break the cycle of toxic sales motions and engage meaningfully with a worthwhile prospect.
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