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Hardcover High Standards, Hard Choices: A CEO's Journey of Courage, Risk, and Change Book

ISBN: 0471296139

ISBN13: 9780471296133

High Standards, Hard Choices: A CEO's Journey of Courage, Risk, and Change

Dana Mead was one of the leaders of the '90s revolution in corporate management that ignited the United States' resurgence as the world's largest and most productive economy. In 1992, Mead spearheaded a transformation of one of the nation's most troubled conglomerates, Tenneco. He went on to become a policy shaper and voice of industry. But no reward comes without risk, and Mead never once shied away from his unconventional management style and visionary tactics. High Standards, Hard Choices takes a rare look at the convictions of a man on the front lines during a time when companies were reborn and heroes were made. This absorbing memoir presents Mead's views on timely issues including: * Importance of character and trust in managing crisis and change in large organizations * Assessing risks and likely confrontations in establishing a capitalist enterprise in postsocialist economies * Identifying and advancing public policy aspects of business strategy and tactics * Managing relationships with influential govern-ment officials and the news media High Standards, Hard Choices documents a series of dramatic events in the widely publicized struggle of his "copilot" at Tenneco, Mike Walsh, against an aggressive brain cancer. Behind the scenes, Mead was forced to juggle increasing pressures to keep Tenneco's recovery on course. Paramount was rebuilding one of the world's largest makers of farm machinery and construction equipment, Case Corporation, with new leaders to embrace the mandate to reduce costs, improve quality, and innovate with new products. Mead captures the hopes, risks, and turmoil of Tenneco's frustrating bid to find a toehold for Western capitalism near the abundant beech forests of Romania. He then takes the reader inside two long-shot campaigns to change federal policy in Washington. In the first, billions of dollars, thousands of jobs, and the very viability of Newport News Shipbuilding were at stake. In the second, a blue-chip roster of business leaders and editorialists began a drumbeat in 1995 for the powerful chairman of the Federal Reserve Board, Alan Greenspan, to ease up on interest rates and allow the U.S. economy to grow faster with low inflation. The U.S. economy finished the decade at great heights, spurred by continuing productivity improvements that large U.S. businesses, including Mead's Tenneco, achieved in the 1990s. High Standards, Hard Choices delivers an unusually vivid account of major challenges confronting a chief executive at the helm of a swiftly changing corporation. Along the way, Mead became one of Corporate America's most respected ambassadors to Congress, the White House, and several international assemblies of business executives. The essence of a tough-minded, humanitarian brand of leadership, Mead's High Standards, Hard Choices will be a source of inspiration for readers of all walks of management life. "High Standards, Hard Choices delivers clearly drawn lessons from a proven private and public sector leader who has been engaged in the cutting-edge issues of the last thirty years." -Paul O'Neil, Chairman, Aluminum Company of America (ALCOA) "I share Dana Mead's vision of a future shaped by dynamic international commerce, with mutual prosperity for nations that engage in free and fair trade. This book is a how-to manual for businesses in a global system where success is determined by speed, innovation, competence, and boldness." -Senator Chuck Hagel, R-Neb., Chairman, Senate Foreign Relations Committee's. Subcommittee on International Economic Policy, Export, and Trade Promotion.

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Challenges for American CEO's in Old Economy businesses

This is a must read, especially for those with the ambition or mission to lead a global corporation. It is an insider's account of many pressures and the difficult work that reinvented U.S. based corporations in the 90s, mostly for the better. Mead's stories ring true to me, the most vivid first hand account I have seen by a CEO in this era. The books about Welch, Gerstner et al are second and third hand accounts.This book is part CEO-memoir and part U.S. economic history (both micro - Tenneco- and macro - influence on Fed and Greenspan). It is written from the rare perspective of a war-tested Army officer, a West Point professor of political economy, national defense and history, a Presidential advisor and an "old economy" corporate executive for 21 years.I worked in two large American companies in the 70s and early 80s. A leader of above-average competence could be reasonably successful then. Not so in the late 80s and 90s. The game changed dramatically. Even "old economy" companies were ripping out costs, improving quality and innovating to keep pace in unforgivingly intense global markets. The CEOs who were not pushing to lead, were taking their companies on the path to oblivion.CEOs have to drive for quarterly earnings, even as they restructure their businesses, acquire, divest and expand into uncertain markets overseas. Mead juggled these pressures at Tenneco, during and after the brain cancer fight that ultimately claimed the life of his friend and charismatic predecessor, Mike Walsh.Mead's book is organized as an anthology, a set of narratives, that demonstrates the full range and complexity of issues facing CEOs in the 90s. Walsh's unusually public struggle with cancer was probably the biggest challenge for Mead. Restructuring Case Corp. cost nearly $ 1 billion, but it set that machinery company on its way to consistent profitability. Tenneco's struggle to establish a profitable forest products business in Romania shows the allure, risks and countless obstacles of doing business in emerging markets. A high stakes political battle in Congress pitted Tenneco against its largest customer, the U.S. Navy.I knew of these struggles somewhat, as an outsider with several high level contacts at Tenneco headquarters. Mead paints the context, makes connections and draws conclusions that will vex his adversaries. Effective CEOs don't win popularity contests. They formulate and lead fundamental changes that roil the status quo. At Tenneco Mead often roiled the status quo - inside and outside the company.He planned and carried out dozens of deals to take apart the old conglomerate. Faltering earnings in 97 and 98 dashed his plans to create a new one. Even so, Mead and his executives molded what today are seven companies - several of which have merged with rivals after moving away from Tenneco's blue shield.Mead's final chapter provides a very thoughtful summary of the rigorous reorganization of Corporate America -
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