Hip Hop, Inc.: Success Strategies of the Hip-Hop Moguls
Select Format
Select Condition 
Book Overview
At the heart of hip-hop--the most vigorous, electric development in the music world since the advent of punk rock--are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of 1 billion. Hip Hop, Inc. reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.
Format:Paperback
Language:English
ISBN:1560257326
ISBN13:9781560257325
Release Date:March 2006
Publisher:Thunder's Mouth Press
Length:190 Pages
Weight:1.10 lbs.
Dimensions:0.5" x 5.5" x 8.2"
Customer Reviews
1 rating
Fascinating and welcome book
Published by Thriftbooks.com User , 18 years ago
For sure the book is a great introduction to a business many of us are interested in knowing about and having wanted a comprehensinve source that took this business seriously. It was not a hard core business text detailing the strategies of the Hip-Hop moguls. If you want detail then you will need to find other books to complement, instead, Richard Oliver et al. sets the business context which is all I think the truly passionate young entrepreneur needs from this book. The entrepreneur will know what to do next! The accounts of these players are very inspiring for a whole generation of young people of African descent who want to take the busniness of our culture seriously. I recommend this book for use in all programmes that teach about the entertainment business right along with Vogel's Entertainment Industry Economics because it is truly about the Entertainment business rather than just about the music. If you're interested in entrepreneurship in creative enterprises, innovative branding approaches and extensions grab a copy. More time.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
